Moore aims to launch a campaign to raise the profile and promote the use of NASC members for all projects, both large and small.

Speaking at the NASC agm in London, he said: “We need to engage with the construction industry more to promote the benefits of using NASC members.”

The NASC now has set up a new marketing committee to promote members commitment to safety and best practice in the industry, driven by documents like its TG20:13 guidance for scaffolding systems.

Moore stressed the scaffolding trade body carried out rigorous audit processes, setting high standards for entry and retention of membership.

“The confederation has a proud record of improved accident statistics over very many years, which had helped to save lives and livelihoods,” he said.

During his inaugural speech, Moore who is the chief executive of £100m revenue TRAD Group, set out his other key objectives for his two-year term.

As part of the push promote and publicise excellence in the industry the NASC has set up a new award for scaffolding project of the year.

He said it was important for the NASC to strike the right balance between the needs of large and small companies.

The voice of smaller companies should be heard and their contribution recognised, but he cautioned that the importance of larger members to NASC membership should never be under-estimated.

Moore said the NASC would continue to evolve and would aim to help companies to get better at what they already did by being more responsive to the needs of members and communicating clearly and vigorously on all fronts.

He also urged all members to create and expand mentoring and training schemes for all categories of staff.

Importantly, Moore added, this should include encouraging and mentoring more women into senior positions in the NASC and the wider industry.

He said that at TRAD women had been encouraged and mentored and had gone on to excel in senior positions such as surveying and estimating, supervision and contracts management, and were now represented at board level.

Moore then congratulated Lynn Way of Chris Sedgeman Scaffolding, and Chair of the NASC South West and South Wales region, on her appointment to the role of vice president at the NASC AGM.

“This is a significant step forward in a predominantly male organisation, and I hope it will trigger greater involvement by women on the many and various NASC standing committees and working groups,” he added.