Mark Clark has joined as General Manager, Rob Nicholson as Product Manager, Keagan Badenhorst as Business Development Manager and Devon Clark as Business Development Executive.

Clark brings with him a personal interest in reducing carbon, which will help in his role of managing a new sales team, and establishing Cemfree as the preferred solution for low-carbon mortar, blocks and concrete.

With over 27 years of sales experience across many sectors, his wealth of experience has seen him define product sustainability strategies, manage national teams and create additional streams of revenue.

Nicholson has over 25 years of experience in the construction industry under his belt with a track record of introducing new products to the market and an in-depth understanding of all routes into the market from innovation to supply.

He will be focussed on the development of Cemfree products with key suppliers, working with them to help make Cemfree the supplier of choice.

Badenhorst has 16 years experience working in the Timber Engineering Industry and he possesses skills in developing relationships, building brands and training those in the industry and his fellow members of staff.

His new role at Cemfree will entail devising sales strategies and developing knowledge of Cemfree across the construction industry.

Clark has joined Cemfree as a Business Development Executive. Her role will entail researching markets and building relationships with key accounts, whilst supporting the Major Accounts Manager.

Tony Sheridan, Group Commercial Director said: “We are delighted to announce our new appointments at Cemfree. Our new team members are bringing with them a wealth of knowledge and expertise that will be invaluable to the business.

“Providing all our partners and customers support at every step of a project is key to us at Cemfree, and we hope that the growth of the team not only allows us to continue this support but expand in what we can offer.”