The joint venture will transform parts of eight golf courses across Greater London, the South East and South West – with nearly 1,000 affordable homes and several new community facilities in the mix.
The regeneration push is backed by Australian Bangarra Group that owns Crown Golf.
The plan is to retain core golfing operations while unlocking development plots for homes, schools, parks and even village halls.
The flagship St Mellion Estate in Cornwall – home to a Jack Nicklaus-designed course – is earmarked for over 200 homes built on land that’s surplus to the resort’s sporting needs.
Fairway Capital boss George Brooksbank said: “The Crown Golf portfolio is one of the largest in the UK and presents significant opportunities for value optimisation through high-quality development alongside retained golf, leisure and environmental enhancements.”
The tie-up is designed to align closely with Labour’s new housing policies. Fairway has already attended planning discussions with deputy prime minister Angela Rayner and says its “leafy lane” developments reflect her design code vision.
Campbell Fleming, chair of Crown Golf, said: “The opportunity is significant: the Crown Golf portfolio – one of the UK’s largest – could deliver over 3,000 new homes, including at least 1,000 affordable units, across key locations in Greater London, the Home Counties, and South-West England.
“This initiative is a vital early test case for Labour’s housing agenda. We’re also committed to community-focused development. By incorporating schools, parks, and public amenities into larger sites, we aim to deliver lasting value to local residents.
“Greybelt and greenfield sites offer a faster, more viable alternative to complex brownfield projects, helping to unlock both housing delivery and long-term asset value.”
The redevelopment programme is expected to be phased over six years. Crown Golf’s courses will continue operating during the transition.