The supermarket chain has broken with tradition in its design and opted for a stilted store with under store parking to reduce the amount of external parking at the West Yorkshire store.
The 25,000 sq ft sales area store will be the optimum size for Elland to fulfil a shopping need without dominating the town, according to Morrisons.
Marshall will also build a new factory to re-house the existing Nu-swift operation, which will be demolished at the site.