Contractor McAleer & Rushe is lined-up to deliver the Vogue project in Stour Road, which will offer 330 student bedrooms.

Designed by architects Henley Halebrown, the scheme also secures the future of arts hub Stour Space, which will get 20,000 sq ft of space on a peppercorn rent for 150 years.

Andrew Southern, chairman of Future Generation and Southern Grove, said: “We’ve managed to deliver on a key ambition for the community with The Vogue and we’ve raised the bar on the dividends that student accommodation can bring to the local area. We couldn’t be happier for Stour Space.

“Professional property development is not about cramming in as many bedrooms as you can and this student accommodation really is a cut above the rest.

“The Vogue will occupy a site that is currently relatively industrial but will come to represent a new regeneration centre for the community, encouraging new businesses to open to serve the thousands of people who will flow through the area every day.”