The 145-home project is the fourth PRS scheme Linkcity and Bouygues UK will deliver for Grainger.
The scheme, which has detailed planning consent, is located within phase three of the Hallsville Quarter, part of London Borough of Newham’s £3.7bn Canning Town and Custom House Regeneration programme.
The £600m phase three comprises 620 homes including 50 extra care homes – the first in the borough.
Designed by Hawkins Brown architects, the scheme includes extensive public realm works to create a new centre for Canning Town, with around 120,000 sq ft of retail, offices and an NHS health centre included in the plans.
The project builds on Grainger’s existing portfolio of PRS investments in east London and is positioned just 200 metres from Argo Apartments and close to the forthcoming Pontoon Dock scheme, also developed by Linkcity and built by Bouygues UK, which is due to reach practical completion in late 2019.