Cat dealer Finning signs up first sub-dealer

Aaron Morby 13 years ago

Finning has signed up dealer Versatile Equipment to sell construction contractor plant across the south east.

The moves is the first sub-dealership for Finning, which is looking to tap into local franchises to seal deals with contractors for volume selling lines of Caterpillar plant.

Versatile’s range of machinery covers hydraulic excavators from 1.5 tonnes up to 8.5 tonnes, skid steer loaders, telehandlers, multi terrain and compact track loaders.

Finning business manager, Lee Andrews said: “The deal with Versatile Equipment is a major move for us at Finning as we look to make significant growth to our general construction equipment penetration in the UK.

“We have some extremely strong Caterpillar products in our portfolio, but recognise that even with a comprehensive national branch network, we have been missing out on equipment sales in various parts of the UK, where purchasing decisions are made more on a dealer location basis.

“With this in mind, we have looked at the gaps we had within the market and in particular the South East.

Versatile has switched from Bobcat to take up the role as Finning Caterpillar’s first third party general construction dealer.

Versatile Equipment director Paul Rolfe said: “Having worked in the industry since its inception in 2003, Versatile Equipment has become a real expert in the compact loader and attachment markets.

“As a dealer that prides ourselves on our technical expertise, we saw a real fit with Finning and its network to play our part in extending what is the best national service and support reach in the UK.

He added: “With the continued support of Finning, we know that in the future we will be able to become an even stronger force in the South East from our rebranded Borough Green, Kent base.

“So 2011 will definitely be a good year for Versatile Equipment and our customers,” he predicted.

Latest plant news

Plant sales slumped 29% in final quarter of last year

Excavator sales hardest hit by downturn
3 weeks ago

Lower Thames Crossing to lead switch to hydrogen fuelled plant

National Highways commits to remove 66 million litres of diesel on tunnel job
8 months ago

World’s first hydrogen-electric powered access platform

Speedy Hire and Niftylift pioneer zero carbon MEWP
8 months ago

JCB launches all-day operation electric site loader

Compact loader promises productivity matching 403 diesel model
8 months ago

Barhale fits digital ‘thumbs up’ safety signs to diggers

Digital AI safety feature tells workers when safe to approach plant on site
11 months ago

Hydrogen-powered backhoes approved to drive on roads

Government approves use of hydrogen-fueled diggers on public highways.
1 year ago

Vac UK puts in another giant order for £10m of machines

20 new Longo Rhino excavators add to specialist's impressive fleet
2 years ago
Vac UK

Construction materials cost increases hit 40-year high

Steel and timber soar quickest with rises set to continue next year
2 years ago

Cementation Skanska switches all large-scale plant to bio-fuel

Piling contractor commits to Green D+ fuel after big HS2 site trial
2 years ago

JCB targets first hydrogen diggers by end of 2022

Plant giant is investing £100m in developing super-efficient hydrogen engines
2 years ago

House builder backs plant warning cameras on all sites

Countryside commits to AI proximity warning cameras on all site telehandlers
3 years ago

Police launch specialist plant theft busting unit

ACE unit will focus on tackling organised plant theft gangs
3 years ago

On-board breaker takes suction excavator to new level

Specialist manufacturer cracks problem with world first design innovation
3 years ago

Construction plant shortages start to bite

Smaller excavator delivery dates being pushed to 2022
3 years ago

Laing O’Rourke joins switch to electric cars

Plan to transition 1,000-car fleet to all-electric by 2025
3 years ago

JCB to hire 400 agency workers in production push

Demand for machines has rebounded sharply in Europe and North America
3 years ago

Strong trading lifts hirer P Flannery revenue to £116m

Revenue soars to record high for fast-growing plant hirer
3 years ago

Plant hire firm plans £33.8m tourism development

Perthshire site will see construction of hotel, lodges and transport museum
3 years ago

New pothole machine delivers road repairs four times faster

JCB Pothole Pro machine can repair a pothole in under eight minutes and at half the cost of a road gang
3 years ago

Wernick acquires Robert Purvis Plant Hire’s portable accommodation fleet

Wernick boosts presence in Scotland
3 years ago

Plant hirer fined £220k after crane nearly hits apprentice

Court hears how apprentice forced to leap for his life
3 years ago

JCB launches electric telehandler and dumper

Stand-alone rapid charger unit also unveiled to support E-Tech range
3 years ago

City Hire expands guaranteed tool hire service

Equipment delivery time guarantee extended beyond London
3 years ago
City Hire

Three sisters set-up plant hire business

Finnegan sisters buy first kit after securing funding deal
3 years ago

Fox Bros snaps up north west hirer Clive Hurt

North West haulier and earthworks contractor now on the hunt for bigger jobs
3 years ago

Speedy trials electric taxis as tool delivery vans

Converted red taxicabs can carry two pallets up to 800kg
3 years ago

Major plant hirer Vp sees revenues rebound

Hire revenues back to 80% of pre-Covid level
4 years ago

Flannery trials first electric tele at HS2 site

Skanska Costain Strabag JV to roll out more machines across HS2
4 years ago

Tower crane lifts end long climb to work for operators

Laing O'Rourke trials mast climbing lifts for tower crane operators at London site
4 years ago

JCB powers up first hydrogen fuelled digger

JCB in race to lead the world on hydrogen-powered plant
4 years ago

Contractor services